Swapfiets is Marketing Start Up of the Year 2018

AMSTERDAM – During the presentation of the Dutch Marketing Awards, Swapfiets was declared the winner in the Marketing Start Up of the Year 2018 category. The finalists were the The Avocado show and the Koupe ice cream parlor. On 29 March, NIMA, Adfo Group and PIM Online presented the Dutch Marketing Awards at KIT in Amsterdam. The Dutch Marketing Awards are considered by marketing professionals as the most important marketing professional awards in the Netherlands because they relate to the entire marketing strategy of organizations. Winners in the other categories were Yoghurt Barns (Marketing Scale Up of the Year), Rituals (Marketing Company of the Year), WE Fashion (Internal Branding Company of the Year), Martine Boekestein from RijkZwaan (Marketing Talent of the Year) and ING The Netherlands CEO Vincent van den Boogert (Marketer of the Year).

Customizable Propositions

Jury chairman Van Eck about the selected organizations: “Real marketing is about embedding a sharp conviction in your brand. You can translate these into customer-oriented propositions, which you then put into the market with a strategic approach, possibly with creative communication. The times of a thin layer of chrome are finally behind us. That is what the finalists of the Dutch Marketing Awards show. ”

Daring and flexibility

According to the organization of the Dutch Marketing Award, the finalists in the Marketing Startup of the Year 2018 category inspire a distinctive introduction to the Dutch market with demonstrably good (initial) results. Clear success characteristics of this category are: creativity in strategy, unique customer value, growing market share, ‘high ideals’, shared value creation and innovation in market segment or product category. As winner of 2018, ‘bicycles as a service’ company Swapfiets was proclaimed. “Set up a concept quickly with a smart approach, then make sure that the product, proposition and process are fine-tuned. That testifies to guts, entrepreneurship and flexibility. Uniquely recognizable by the blue band as an icon for this brand. Everything has been thought through. An absolute winner, “according to the jury report.

Union with blue tyres

The origin of Swap bikes goes back to a thesis assignment, but in the meantime has grown into a serious company with a couple of thousand bikes for which you can take out a subscription, in several large cities. With a Swap bike it’s about unburdening, through the certainty that you always have a bike at your disposal. When one of the characteristic blue bicycle tyres is leaking, or the lighting is defective, it will be repaired within a day, the aim is for 12 hours, or you will get a replacement bike. The subscription costs are 15 euros per month and students receive a 3 euro discount. Swapfiets’ bicycle supplier is Union.

Source (Dutch): https://nieuwsfiets.nu/2018/04/02/swapfiets-is-marketing-start-up-of-the-year-2018/

Rui Li

Studies / Background
I studied Industrial Design Engineering at Delft University of Technology, with a Masters in Strategic Product Design. Few years later I also got my MBA at INSEAD.

Why Ponooc?
Earlier I’ve worked for McKinsey and a fast paced scale-up in the bicycle industry. While I loved both, they both had things I liked that the other didn’t have. At Ponooc I find the best of both worlds: Intellectually challenging and fast paced work in an environment where both ventures and people grow.

Most important Ponooc principle
We are in this together

Skiing or snowboarding?
Proud self taught skier (lots of speed but no elegance whatsoever)

Hobbies or interests?
I am a fanatic DJ and used to perform for large crowds. Absolutely loved it, but it wasn’t sustainable to be a night owl too often. Another thing I like to do is to fully dedicate myself to a (sportive) challenge without any prior experience in it, like doing a full Iron Man triathlon. But it doesn’t always need to be extreme. I really enjoy cooking as well, and having a nice beer(s)/wine(s) with friends.

I live together with?
My girlfriend Sophia, my daughter Maya, and our oversized cats Stekker and Binkie

I learn by
Reading, doing, and a lot of reverse engineering. Not necessarily in this order.

My worst habit is
I laugh about my own jokes..

Steven Uitentuis

Studies / Background
I have my Bachelor in Mechanical Engineering at the TUDelft, with an exchange program of business adaministration at the Erasmus University in Rotterdam. I completed my Master at Mechnical Engineering faculty in Production Engineering & Logistics.

Why Ponooc?
Why not?

Most important Ponooc principle
We are dedicated and follow through.
Starting is easy. Completing is difficult. I believe that you have to be fully dedicated to be successful.

First job
Restocking in a supermarket since I was 12 years old. But shout out to selling Ice cream on a boat on the lakes, which was the best paid activity ever.

Skiing or snowboarding?
In case of fresh powpow: snowboarding, but on slope: Skiing

Hobbies or interests?
I’m a big fan of croissants with butter & Hagelslag but I’m passionate about road cycling and like to run for a couple of miles.

My favorite book is
How to win friends and influence people written by Dale Carnegie. I learned more from this book than 4 years of high school.

I live together with?
My wife Wieke and our new roommate: our daughter Lara.

I learn by
Doing. Failing. Doing it again.

If I could put one message on a billboard for millions of people to see, it would be
Everyone has a hidden talent they don’t know, until Tequila.

Friso Bensdorp

Studies / Background
I studied Business Law at Groningen University and Msc Business Administration at Nyenrode University.

Why Ponooc?
I love working in venture capital. Working with passionate entrepreneurs.

Most important Ponooc principle
We are in this together.

First job
Picking flower bulbs in the summer vacation to earn my Technics stereo, which led to the start of a DJ business with a highschool friend. We soon learned that only playing Madonna and Michael Jackson songs is not going to make you successful in that business.

Skiing or snowboarding?
Hiking. But skiing is not too shabby either..

Hobbies or interests?
Reading non-fiction. Playing golf and tennis. Watching / following all sports with the exception of swimming, netball and And playing the occasional game of chess, with a good glass of wine.

My favorite book is
The art of the good life, by Rolf Dobelli. I usually do not read self-help books. But this little book is well written and full of wisdom. I regularly re-read this book to help me deal with my many shortcomings so that one day, in the distant future, I can say, like a famous Dutch soccer play once said: “before I make a mistake, I don’t make it”.

I live together with?
My wife Carolien and our three children Boele, Kate and Noep. And let’s not forget our labradoodle dog Toffee.

If I could put one message on a billboard for millions of people to see, it would be
"Life is too short to drink bad wine"

Max van Zoest

Studies / Background
I hold a bachelor’s in Econometrics from Maastricht university with an exchange at NTU Singapore and a master’s in computer science from TU Delft during which I studied philosophy and entrepreneurship at Melbourne University for one semester.
Before joining Ponooc, I worked at Google’s Cloud division in Dublin and interned at Mainport Innovation Fund.

Why Ponooc?
Because I strongly believe that great companies and sustainable companies are not mutually exclusive concepts. Working with amazing founders that share this conviction and helping them build companies that lead the sustainable economy of the future challenges and excites me.

Most important Ponooc principle
“We challenge our opinions” - at Ponooc we have strong ideas about how things will work out, but we are not afraid to put these ideas to the test and be proved wrong. I like to believe that this is how I approach life in general.

I learn by
Reading, trial, and error

First job
Painting wooden shoes (klompen) in a traditional wooden shoe factory (yes I’m Dutch).

Skiing or snowboarding?
Snowboarding and surfing when the slopes are green

My favorite book is
‘On the shortness of life’ by Seneca, which reminds me that the most valuable asset is time.

My worst habit is
Impatience

Maurits Koning

Studies / Background
I’ve got a bachelor in Philosophy and a master in Finance. For some an unusual combination, for me less so. In fact, the longer I thought about it, almost all disciplines find their origin in philosophy. Especially ethics, philosophy of science and political philosophy have my utmost interest. And yes, I do use the concepts of these fields in my work everyday.

Why Ponooc?
Although mobility is as old as people, it’s fascinating to see how so many bright people are continuously innovating the way we transport (ourselves). Being able to contribute to these great ideas and turning them - together with our teams - into real value is what keeps me going every single day!

Most important Ponooc principle
“We’re dedicated and follow through”. We support - in good and bad times - the teams we invest in. We do not give up easily, but don’t walk away from difficult discussions either. In negation lies the basis for the better answer.

First job
Driving a ride-on mower. Will be probably my last one as well!

Skiing or snowboarding?
I like technique, speed, elegance and people that don’t ruin slopes. You can do the math yourself.

Hobbies or interests?
Participate actively and passively (i.e. watch) sports! From the Masters to paris-Roubaix and from FC Groningen to Max Verstappen.

I live together with? 
My beautiful wife Renee and fatboy-cat Abu & real-cat Zaza

My worst habit is
Swearing. Hands down.